Sisters Alisa and Julia Ruban founded the RUBAN brand in 2010. Several iconic awards confirmed their success and made them assured they’d chosen a correct direction for their designer duo development. Fine work with delicate fabrics, mostly natural ones, combinations of complex textures, layering and transformability are the distinguishing features of the brand.
RUBAN brand continues the story of the Fall/Winter collection 2020-2021, but this time online, complementing the story with a lookbook and a QR code system. The designers focused on self-cognition. This is how they ended up with a brand-specific collection, following the spirit of intellectual minimalism with its fundamentally new content.
Sheepskin jackets, long dresses of thick black velvet and coats of terracotta and brown made up a fascinating assortment of tender, yet very solid garments, inspired by the drawings of Santiago Ramon y Cajal, a Spanish scientist, one of the founders of neurobiology. His drawing style became the starting point for the key pattern of the duo’s collection and the art features within the design.
Light marine tones were also seen on the bright striped shirts, while the dresses showed off intricate diagrams of Cajal’s graphs and schematics.