Byblos Presentation




Saturday, June 22 at Byblos Milan the presentation of the new men’s collection SS 2014

Milan, June 2013 . Part of the new course of Byblos Milan Man with the revival of the men’s collection, Saturday, June 22 from 20:00 at the Byblos Milan with an impressive presentation-installation.

The man signed Byblos thus returns to fascinate: the revival of menswear is, in fact, after a couple of seasons of being away from the spotlight of the fashion week and might be expected to return to full-blown cult among the events on the catwalk of the upcoming seasons.

The male is a line that consistently ranks in the world Byblos and follows the wave of brand extension of the house, preparing to buy its own specific weight in the business.

” The man is a product category that traditionally belongs to Byblos and in the path of growth that we are facing a few seasons with stops in this part very fast, it has become the subject of considerable attention for us , “said Mathias Facchini, CEO of Byblos.

The menswear fashion house so he writes a new page in his style that is inspired by the masculine and translates its distinctive symbols: between sportswear and couture, focusing on tailoring hidden in the details and waiting to be discovered, the man signed Byblos choose a silhouette relaxed and refined cuts rigorous and technological fabrics, and a color palette absolutely able to astonish with its geometric prints futuristic taste.

A very contemporary imprinting that can not be separated from the DNA of Byblos, which is created by the contemporary technical and tradition. But with un’attitude more concrete, a definite space to dailywear, a luxury craft.

” An important project that is not only a challenge but the proper completion of a project of growth and style “Mathias Facchini concluded that just a few days ago has opened its new showroom in Milan directional Swinger.

The collection Byblos Man will have a distribution on a national and international level.

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