Aquascutum

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AUTUMN/WINTER 2012 Press Release

The Aquascutum woman is provocative, sexy and a touch dangerous.
Joanna Sykes explores iconic British interiors and architectural profiles. Form,
rich textures, detailed cornicing, chiselled angles and a play on light and shadow
drive the story.

A modern British palette of oxblood, racing green and winter white is accented
with dolphin grey, champagne and olive. Tonality is key; the silhouette is sleek.
The overall proposal and colour palette are underpinned with crisp geometric
shirts in black and white.

Luxurious bonded wools, new variations on English tweeds and technical
jerseys sit well alongside contemporary leather combinations, ironed shearling
and fluid silks.

Taking inspiration from Aquascutum’s heritage, the traditional epaulette is
made modern and the silhouette enhanced with bold cage-like elements.
Sharp cutting defines a new sexy kick that features in signature outerwear
and tailored separates.

For eveningwear the architectural details are softened in pale and dark silks,
flowing vertically down the form.