DAKS

MENSWEAR SPRING SUMMER 2015
DAKS is breaking all the rules for Spring Summer 2015– above all, its own. Creative Director Filippo Scuffi has decided that the brand is mature enough to embark on a new creative and stylistic journey.
And so the new collection is inspired by DECONSTRUCTIVISM. Both the collection and the show revolve around the etymological core meaning of this word as well as the way of thinking it represents.
There’s a vaguely anarchic and seemingly irrational flavour to everything: from the choice of location, to the backdrop, to the actual course of the catwalk, to the colour and fabric combinations, right down to the casting, where models of various ages and body types have been used, representing the melting pot of cultures that has always marked London.
It’s an aesthetic imbalance, an ‘in praise of error’, that finds its own new and precise order as a result of its planning and organisation.
This is not a