BURBERRY PRORSUM V.I.P. ATTENDEES
BURBERRY PRORSUM WOMENSWEAR SPRING/SUMMER 2015 SHOW
This afternoon, Burberry showed its Burberry Prorsum Womenswear Spring/Summer 2015 collection, named, ‘The Birds and The Bees’ in London’s Kensington Gardens.
Guests included British models Kate Moss and Cara Delevingne, who appear together in the current My Burberry fragrance campaign, as well as photographer Mario Testino; actors Naomie Harris, Dakota Johnson, Vicki Zhao, Ko So Young, Gala Gordon, Jamie Campbell Bower, Anushka Sharma and Araya A. Hargate; musicians Paloma Faith, Rae Morris, Rhodes, and Joey Yung; model Amber Le Bon, media personalities Cat Deeley, Donna Air, Olivia Palermo, Raya Abirached, Elena Perminova and Harvey Weinstein.
British singer-songwriter and Burberry Acoustic musician James Bay performed the live soundtrack to the show.
The collection, named ‘The Birds and The Bees’, includes bright book cover designs, oversize butterfly prints and hand-drawn honey bees, which were referenced on the hand-painted runway and illustrated on the transparent roof above the 1500 guests.
Burberry has partnered with YouTube to extend the access audiences have to different elements of the S/S15 show and its content. Using new beta YouTube functionality, viewers are able to watch highlights from the show within which they can seamlessly move from one dimension of the experience to the next through layers of content. The film reveals stories behind the season’s inspiration, the show’s soundtrack, the latest make-up look and reactions from the guests as they took their seats.