DAKS

SHOW

BACKSTAGE

INSTAGRAM

RUNWAY

BACKSTAGE

DETAILS

ATMOSPHERE

SETUP

DAKS

SPRING / SUMMER 2018 – MENSWEAR

PRESS RELEASE

 

This season, the DAKS Menswear collection transports us back through the history of the British Social Season with a particular focus on The Henley Royal Regatta.

Ambitious young gentlemen guide us through the season’s theme sporting sophisticated jackets with coloured trims, appliqués or jacquard weaved coats of arms. The relaxed atmosphere with its retro elements is evoked by the introduction of slightly wider trousers with a high waistband. These are often combined with a tucked-in t-shirt in dry-spun yarns made of cotton, linen or merino, or a club-collar shirt, whose round collar is instantly identifiable by its British preppy look.

The double breasted jacket appears throughout the collection for Spring Summer, this time slightly lengthened with a wider fit. This is combined with a range of nautical shirting featuring stripes, checks and contrasting colour cuffs and collars.

Silhouettes are slightly looser this season as the focus lays on relaxed tailoring in comfortable light fabrics such as cotton, silk and Irish linen produced exclusively for DAKS. Shades of rusty brown, beige and ivory make up the colour palette for the collection with accents of mustard yellow for a summery touch.

Window pane checks, houndstooth and twill are seen alongside this season’s hero cloth, ‘The DAKS Regatta Stripe’ in tonal contrasts of colour, bringing us back to the Henley theme. The famous House Check also makes an appearance, representing the brand’s distinguished heritage.

Bags are created in a range of casual designs and made in leather and canvas. Leather belts with bronze metal features tastefully complete the outfits together with the famous boat racing hat, finished with a House Check coloured ribbon.