DSQUARED2 PRESS RELEASE
MEN’S FW 2012/13 COLLECTION
“NAUGHTY STUDENTS OR BAD TEACHERS?”
The FW 2012/13 Dsquared² collection is inspired by University students and in particular by one
special kind of student: GOOD FAMILY, BAD REPUTATION!
Radical chic party boys from high society, foul-mouthed bourgeois students who work real hard on
having a good time. Boys who spend more time on their clothes than on books but that is no big
deal since they will graduate no matter what.
The Dsquared² boy certainly doesn’t excel at school but he is definitely the coolest one on
This time around, the silhouette is the novelty. Very low-waist slim cut trousers that create a “bottle
silhouette”: very tight pants, tighter than ever, fitted around the knee and slightly wider at the
bottom are paired with short, tight jackets.
Once again, layering is key; layers on top of layers to fight the cold but most importantly because
every detail is meticulously chosen after hours of study; outside the library of course…
New classic: argyle sweaters or in brushed mohair, turtlenecks, tweed jackets and tuxedo jackets
paired with washed denim, military mods-style parkas reminiscent of student strikes…
Classic pieces are customized with markers, and a variety of studs (stars, labels, maple leafs,..)
randomly found from old Dsquared² jackets, reused to personalize garments.
Boobou jackets in oiled fabric or suede with large pockets that always come in handy.
Accessories: “woody” eyewear glasses in transparent plastic and wood for the “perfect” student;
without forgetting fun sunglasses to hide dark circles after a wild on-campus party.
Scarves, gloves and a military beret with a leather visor.
Vintage-like suede pointed or round tip ankle boots, in brown or grey, in leather or patent leather.
The colour palette: beige, camel, military green, denim blue, grey, black with glimpses of red and