ASOMATAV

Asomatav is a Georgian brand, named after the ancient Georgian script asomatavruli. In its SS20 collection this young brand explores and praises the Georgian ingenuity, character and legacy. The creative director of the brand, Natia Gvenetadze, a lawyer and a graduate of Instituto Marangoni Miami and the British Higher School of Art and Design, showed us a tender short campaign film, with models in strict black suits and dresses of pleated fabric, all very reminiscent of traditional Georgian women’s fashions. Ostentatiously austere lines of men’s cherkesska and delicately womanly qartulis were reflected by Natia Gvenetadze in her new shapes of elegant dresses, jackets, and trousers. The ASOMATAV heroine stands on her grounds as firmly as men and wears cape blouses, which resemble manly cloaks. Their looks are complemented with flared high-waisted front-slit trousers. The highlight of this new collection was ASOMATAV’s unique traditional print.