Burberry Prorsum


 V.I.P.’S Included; Harry Styles, Tinie Tempah, Laura
Mvula, Lianne La Havas, actors Bradley Cooper, Naomie Harris,
Felicity Jones, Melanie Laurent, Daniel Brühl, Jamie Campbell
Bower, Angelababy, Carina Lau, Guey Lun-Mei, Kangana
Ranaut, Beren Saat, film producers Harvey Weinstein,
Mohammed Al Turki, photographer Mario Testino, digital leaders
and entrepreneurs SY Lau (Tencent Group, parent company of
WeChat), Mira Duma, media personalities Greg James, Cat
Deeley, Olivia Palermo, Poppy Delevingne and Felicitas
Rombold. Models walking the show included Suki Waterhouse,
Cara Delevingne, Jean Campbell, Malaika Firth, Neelam Johal,
Matilda Lowther, Jourdan Dunn, Charlotte Wiggins, Edie
Campbell, Sung Hee Kim and Xiao Wen Ju.


Burberry recently revealed the Burberry Prorsum womenswear
Autumn/Winter 2014 collection – The Bloomsbury Girls. The
collection takes creative inspiration from the British decorative art
of the Bloomsbury set and Charleston, the country home and
meeting place for the writers, painters and intellectuals who
formed the group. The show marks the start of a partnership with
the Charleston Trust, on a project to help protect the creative and
cultural heritage of Charleston for the public.


As the show started the custom-built show space opened up to
reveal British musicians Paloma Faith, Ed Harcourt and Rhodes
performing live to the 1500 guests at London’s Kensington
Gardens. The specially arranged runway tracks will be available
for download on iTunes.com/Burberry, evolving the brand’s
Runway Made to Order service and creating a dedicated home
for Burberry music on iTunes.

Simultaneously, Burberry Acoustic musician Rae Morris
performed live at the brand’s new Kerry Centre flagship in
Shanghai for a screening of the show – further events include
London 121 Regent Street, Milan, Amsterdam, Paris, Los
Angeles, Las Vegas and Toronto.


The show marks the start of an innovation partnership between
Burberry and WeChat (part of Tencent Group), which will see a
series of creative collaborations and platform firsts throughout
2014. The first initiative of the collaboration begins tomorrow, with
the most personalised social show experience to date.

On the Burberry WeChat platform, followers will be able to
instantly personalise a digital version of the Runway Made to
Order plaques with their name in either English or Chinese
characters, as well as unlocking WeChat-only audio on the
inspiration and details of key runway looks. Users can also follow
show guests, including Angelababy, throughout their experience,
receiving exclusive imagery, audio and text messages.


Key ready-to-wear including personalised ponchos, accessories
and the Autumn/Winter 2014 Burberry Nails collection are now
available to purchase on Burberry.com until 3 March. Exclusive
hand-painted pieces from the runway will be hand-made to order
and can be personalised with a name or initials for delivery in nine
weeks – allowing customers worldwide to be the first to own oneoff
pieces from next season’s collection.

Fabrics: English-woven cotton gabardine, hand-painted leather,
suede and shearling

Colours: Elderberry, cameo pink, blackcurrant, bright olive
Silhouettes: Relaxed trench coats, trench coat ponchos, blanket
ponchos, chesterfields and cabans, blanket coats

Accessories: Introducing The Bloomsbury bag, decorated with
one-off hand-painted artworks, rug motifs and an eclectic collage
of textiles and embellishments.

Beauty: Eyes are painted with a wash of damson and antique
rose, lips are tulip pink and nails deep elderberry.

Burberry, which is headquartered in London, was founded in
1856. It is listed on the London Stock Exchange (BRBY.L) and is
a constituent of the FTSE 100 index.