Photography by Peter Stigter


“The great peril of our existence lies in the fact that our diet consists entirely of souls”

Amsterdam Fashionweek, July 2014

  Textile designer Joelle Boers and fashion designer Bregje Cox showed their first capsule collection during the young talent Fashionlab  show at July 11 2014. The designers joined forces while creating the IINUA capsule collection; a reflection on the wisdom of the mountains and the resourcefulness of the Inuit  people.

The Inuit believe very strongly in what we call animism: that
all people, animals and even geographic features such as mountains and lakes possess a spiritual essence.

“We have used the structures and textures of the stones and mountains and have translated them into prints. For the patterns we have looked at the
functions that Inuit garments like the anorak have. By combining these two we have created a collection that could be seen as stone camouflage.

Using the stone camouflage to connect the souls of the animate and inanimate we have tried to show a transition from ancient cultures into a more futuristic type of beauty.”

We live in a challenging time and modern civilization has improved our lives in great ways. It would be impossible to go back to the nature. We need to evolve to a better balance between our human nature and modern live.

Hopefully technology will be able to help us make this transition.

Joelle Boers and Bregje Cox  both studied at the Academy of Fine Arts & Design Maastricht.

Their work shows many unexpected similarities and they’ve met a few times while participating in side projects.

This is when they first realised the potential of working together. The designers believe their magic is based on complementing each other.

Both are heavily influenced by the aesthetics of all things technological, natural phenomena and cultural identity.

Now they joined forces and created IINUA.

Joelle Boers, Textile and Print Designer born in Geleen NL, currently living and working in Geleen.

Works for her own design studio : JOELLE BOERS | STUDIO

Bregje Cox, Fashion Designer born in Beek NL, currently living and working in Brussels. Works for her own label: Noir Near Future