NEWSFLASH – EVAN MENSWEAR WILL BE OPENING A POP-UP STORE IN THE CITY CENTRE OF ROTTERDAM ON WEDNESDAY 16TH JULY!!!!
Photography by Peter Stigter
EVAN Menswear – SPRING/SUMMER 2015
Just graduated from the fashion academy in 2013, but already showing at Mercedes Benz Fashion week Amsterdam for a second time. Talented fashion designer Evana Kuik (24) proudly presents the spring/summer 2015 collection of her label EVAN Menswear on Monday, July 14th.
The designer studied Fashion & Design at the Willem de Kooning Academy and
completed an internship in London, with fashion duo Baartmans & Siegel, followed by an exchange program in Geneva. From the belief that fashion is more than just clothes, and says something about who we are, the designer creates a personal identity that reflects one’s life vision as well as the current zeitgeist. Fashion is a reflection of what is happening in the world, manifests social developments and is therefore a means to tell a wonderful story
Inspired by music, sports and subcultures the label creates a refreshing modern look for the ‘new businessman’ of today. Under the concept The youth of this nation the spring/summer 2015 collection is inspired by the great diversity and contrasting emotions of young generations. The designer works with themes like fear versus fearless, while multitasking and independence cross madness and solitude. The menswear label stays true to it’s core identity, because of the recognizable combination of sporty elements and classical forms, as well as the use of heavy materials and a typical colorpallette.With controversial statements like “Jesus saves the youth” the label showcases its rebellious nature.
Remarkable is the fact that not only men are part of the EVAN Menswear following.
Also women are enamoured by Evana’s androgynous designs. After the Mercedes Benz Fashion Week show, EVAN Menswear launches a pop-up store in Rotterdam city center on wednesday.