BIOGRAPHY – SAID MAHROUF
Said Mahrouf obtained his studies in fashion design from the Amsterdam Rietveld Academy and Pratt Institute(New York), Mahrouf initially focused on the making of site-specific performances, for which he also designed the costumes. His work has been displayed at the New Museum of Contemporary Art and the Cooper Hewitt National Design Museum (New York), the Utrecht Central Museum, the Amsterdam Municipal Museum, Carriage works Gallery (Sydney) and recently in Casablanca’s Loft Gallery. In 2011 he was appointed artistic director of the 15th edition of Morocco’s main traditional fashion event, Caftan, which was broadcasted live from Marrakech.
Said Mahrouf annually presents a Prêt-à-Porter collection at Festimode-Casablanca Fashion Week. In 2008 he, at the invitation of its director Jean-Pierre Moche, showed his spring/summer collection 2009 during the Paris’ Prêt-à-Porter Salon. His fall/winter 2011 and spring/summer 2012 collections had been bought by the recently opened Galeries de Lafayette in Casablanca. In january 2012 Said Mahrouf presented his FW 2012 collection at the Amsterdam Fashion Week and in 2013 showed his FW 2013 collection at the Mediterranean Design and Fashion Week in Noto, Italy where he was awarded best contemporary designer to represent Morocco. Present his design is selected for the Word Fashion Exhibition that travels through many countries/continents in Australia, Japan and Indonesia. Said Mahrouf will also show a collection during the World Fashion Week in Paris which will take place in October 2014.