FRAGIACOMO


SS2020 Men’s Collection
FRAGIACOMO DEBUTS AT MILANO FASHION WEEK MEN’S
The footwear Maison has put in to the foreground the Made in Italy craftsmanship with the “Works of Art” collection dedicated to spring-summer 2020 and the live performance “Shoes in the making”
Fragiacomo has highlighted the man’s world and the art of Italian know-how. The footwear and leather goods brand made its official debut at Milano Fashion Week Men’s to present the spring-summer 2020 collection.

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Works of art were unveiled on Saturday, June the 15th, from 10.00AM to 2.00PM at the company’s showroom in Via Montenapoleone 19, with a unique concept. The star of the day was the live performance “Shoes in the making”, which honored the Milanese heritage of the Maison.

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A master shoemaker showed the guests the making and construction of Fragiacomo shoes, then all the artisan expertise in real time. The event, which continued in the evening from 3.00PM till 4.30PM in Fragiacomo boutique in Via Turati 8, underlines the company’s constant approach towards development, both current and future, of men’s offer.

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Spring-Summer 2020 collection starts from the core of Fragiacomo creativity: Milan. A story that began in 1956 in the Maison in Via Manzoni, which now lives again in the sartorial and avant-garde style of Works of art. The classic men’s models are characterized by the historical savoir faire and find a renewed interpretation due to the use of modern technologies. So, was born a transversal collection that ranges from the most classic models to the most contemporary ones, both characterized by special handmade techniques, thanks to craftsmanship and finest materials.

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The iconic lace-ups represent the unique elegant shoes model, proposed with the Goodyear construction, symbol of proportions and fit, great also in the monk-strap version. The most classic model among the sophisticated ones, the smoking shoes in highly polished patent leather, has refined aesthetic and style. The hand brushed calfskin loafers with tassels refer to a timeless beauty: the elegant, valuable, comfortable and at the same time resistant models, which do not renounce to the design and to precise care for every detail.
The liaison of the whole collection was the double-hatched design taken from the original design of the Fragiacomo paper patterns, present in every shoes model, where the Maison’s sartorial wisdom is kept.