Ermenegildo Zegna






Architecture and Space

Ermenegildo Zegna presents the Ermenegildo Zegna Couture SS 2015 fashion show movie directed by Johan Söderberg. An unconventional cut, a different view on the latest spring-summer show designed by Stefano Pilati.

The starting point was architecture then space came along as a word to objectify it.

The inspiration is the result of their interaction translated into the origin of functionality to embody the social structures, the business logics.

Innovations and destructions; splendor and decadence, philosophy and romanticism, masculine and feminine are the sources to develop this new chapter: architecture vs space like textures vs surfaces.

With the Spring-Summer 2015 collection Stefano Pilati continues to explore and to combine apparent contradictions. The new Ermenegildo  Zegna Couture researches and develops a silhouette and an attitude that evolves from the previous two collections.

The silhouettes are more evidently defined in their volumes – the space – and in their graphism – the architecture.

The presence of stripes throughout the collection as a vehicle to mark an exercise of style where formality and leisure breathe the same languid summer allure.


Stefano Pilati, concept and creative direction

Johan Söderberg, director and editor

AJ Weissbard, lighting designer

James Murphy, music

Eva Tempelman and Max Brun, executive producers

URBAN production, event producer


Fabrics exclusively developed:,  1. double face splittable pure cashmere in stripes and solid; 2. technical double face gabardine; 3. silk-wool crepe drill; 4. silk-linen-wool mouliné suiting stripes; 5. pure silk ultra light taffetà striped patterns; 6. ultra light technical nylon quilted in exclusive micro geometric patterns; 7. pure silk seersucker shirting; 8. pure cotton yarn dyed twill shirting in different stripes; 9. super fine cotton crepe knitwear; 10. ultra light cotton sea island knitwear; 11. striped wool crepe knitwear; 12. heavy gauge knitwear in tubular cotton-nylon


Colors,  1. Optical White; 2. Wool White; 3. Milk; 4. Beige; 5. Navy; 6. Black; 7. Sand; 8. Almond; 9. Plum; 10. Magenta; 11. Mauve; 12. Forest Green; 13. Malachite; 14. Fir Green; 15. Olive; 16. Military Green; 17. Sage Green; 18. Khaki; 19. Turquoise; 20. Sea Green; 21. Coffee; 22. Tobacco; 23. Antique Rose; 24. Hay; 25. Aviator Blue; 26. Slate Blue; 27. Sky Blue; 28. Ice Blue; 29. Light Lavender; 30. Brown Sugar.