Designer Yana Besfamilnaya, who created her own brand back in 2016, tries to present a different journey with each collection, and loves to mix up eclectic styles. Yana’s heroine lives in a constantly changing world. The place, the time period, along with the style and the atmosphere – all is in constant flux.
Her new rose-tinted collection is devoted to dreams and looks accordingly – lollypop-colored trench coats, dresses in a juicy cherry tone, macaroon jackets, marshmallow-hued corsets – all represent the brand’s key concept – a transformation. Much like in the brand’s other collection, pieces from the Spring capsule resemble a construction kit, which makes it possible to mix and match the garments to bring the boldest fashion fantasies to life. The campaign video itself was similarly playful and cute, with the heroine playing around her home, painting, facetiming friends, drinking, reading books, cooking and even flashing in the window….!