Velina Sukiasyan created REWEARIT last year, inspired by the concept of upcycling. The designer truly believes in responsible consumption, truly needed these days for the planet and the humans inhabiting it. Old things don’t have to be thrown away: if they are in good condition, it is easy to give them a new lease of life.
Her new collection was created to demonstrate the importance of environmental protection thanks to individual conscientious attitude. The new garments were made completely through the process of second-hand recycling. One of the most important parts of Sukiasyan’s work was to not lose the brand’s individual style, since each cut and print has a story behind that had to be reflected to get a completely new and fashionable piece. In shaping these new looks, the designer found inspiration in her recent trips to Armenia and Georgia.
The mesmerizing nature and vividly colored buildings she had captured turned into prints on clothes, whereas textures and varying colors of the stony palette served as inspiration for creating a unique color pattern. During the creation of her short video for this fashion week, she strived to merge the individual looks with the surrounding nature and to demonstrate the vital need for saving the environment that surrounds us – jackets intertwined with tree branches, while wildflowers and lilies filled the pockets for the tragic heroes of this short film.