As designer Dmitry Klyuchevsky himself states in his video presentation, he decided to model his own collection himself. The new T3CM collection is dedicated to the story of the collapse of Rana Plaza building. “I photographed several labels in the nearest supermarket, chose the ones transmitting globalization issues and used them to make appliqués and prints,” said the brand designer Dmitry Klyuchevsky. The collection is a public statement about the negative side of globalization.
This new offering by the artistic Kyuchevsky is composed of artistic outerwear (all painted with abstract art or graphic prints made up from cut-up corporate logos), and was fully filmed at the designer’s own home. Oversized coats and sweatshirts, cut-up suits, trench coats and sweaters, and Rana Plaza logos showed us a conceptual yet modern streetwear critique of corporatism and globalization.