CHORUSTYLE ORGANIC ARCHITECTURE FOR A FUTURISTIC LIFESTYLE
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A collection created for a dynamic life in nature and urban spaces. Classic tailoring with high performance and functionality SPRING SUMMER 2020 Collection The attitude is active in the Chorustyle spring/summer 2020 collection that is inspired by two iconic sports: tennis and gymnastics. The style is for everyday use, with activewear influences but a modern and sophisticated approach.
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The Chorustyle proposals both for men and women, are increasingly characterized by natural and eco-sustainable products through the use of Oeko-tex certified fabrics. They reflect the brand’s mission, which aims to promote well-being. The garments are designed for consumers who live in cities, but love open spaces and the outdoors. They have a dynamic lifestyle in natural settings and urban spaces. The wardrobe is therefore basic but with an attention to detail. It is simultaneously informal and sophisticated, with a special outfit dedicated to running.
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The proposal is targeted and reinterprets classic tailoring with performance and functionality. A new outdoor apparel concept is born, letting one feel at ease in the midst of nature and in the city. It is a consistent revolution, never flashy and always attentive to fashion detail. Inspiration Everything starts from Fallingwater, the famous villa and masterpiece of organic architecture designed by American architect Frank Lloyd Wright in 1935.
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The style draws from the geometric shapes created by the plays of light and structural elements of the house over the waterfall, where the harmony between the construction and the natural environment, between humans and nature, reveals a futuristic lifestyle. It is a concept akin to the Chorustyle philosophy. The comfort, clean lines and expressive freedom of the wearer — concepts strongly present in the mood of the Chorustyle spring/summer 2020 collection — are extremely in line with Wright’s thinking.
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Materials and Shapes The balance between humankind and nature is expressed through fibers that are pure and guarantee flexibility and comfort on the body. Some laminated elements interrupt the monochrome surfaces. The fabric dedicated to running, interpreted by Chorustyle on T-shirts, blouson jackets and trousers, is the result of an eco-sustainable production process using 100% bio-based polyamide deriving from the castor plant. Allowing for a 20% reduction in water and energy consumption, it also does not take away space from crops used for food and its impact on climate change is 25% less than that of ordinary polyamide.
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The fabric is stretchy and high performance, with exceptional technical features: quick drying, protection from temperature changes and absolute lightness. Colors In line with the inspiration, the color palette echoes typical shades of the 90s. The bases are fresh and dynamic, ranging from white to mélange gray, and are integrated with splashes of green, purple, silver and lime. Vibrant orange and fluo details accent the color palette. A warm tone of burgundy characterizes sports fabrics.