ÓNOMA:
The ÓNOMA: brand, started by Sandra Gutsati and Inna Bodrova in 2017, specializes in embroidery and appliqués that transform dresses into moving pictures. Their new collection was presented in the form of a videoconference between the designers and the models, all stuck at home because of the quarantine. The designers make all their embroideries themselves, presenting the audience unique complete works that can’t be repeated.
In fact, the collection itself was titled Self-isolation. “This is a good time to start feeling things – keener and deeper. This is time for intuition and harmonization, for purification and accumulation. This the time to feel unity through the unity of the position all of us are in. We are there alone – and yet we’re together, bound with hundreds of invisible threads, connecting us through walls and distances. We’re together” tell the designers of their new creation. Embroideries on the dresses show images of people that used to surround us and that are far away now.
Transparent and wispy dresses of smoky tulle are embroidered with bright orange or green lines, all forming gentle portraits and pictures.