Launched by Anastasia Nekrasova in 2017, this brand specializes in both menswear and womenswear, with a strong focus on the artistic side of the fashion industry. “Clothing should evoke feelings and even change one’s inner world. When clothes can change you, it becomes real art, and at the same time a way of communication, bringing together people who speak different languages”, Anastasia says.
We see this in her new collection, devoted to the childhood feelings of adventure and experimentation with one’s own style. “As kids, we do reckless things. We can cut our mother’s fur-coat into pieces to make a teddy bear, or draw on freshly painted walls, or color our grandmother’s old photographs. We dream of going to space and conquering the world. We speak nothing but the truth and are open to the entire world.”
The new set of garments from Nekrasova featured coats with bold graphics, winged sleeves and hand-embroidered iconography of old photographs, asiatic carpet patterns, punch cards and bright slogans such as BAD GIRL and FOREVER. An overall sense of familiarity spread over this collection, making this trip to the Soviet childhood of yesteryear a particularly pleasant one.