LONDON FASHION WEEK – VERSUS – AW 17
VERSUS – PARTERRE – AW 17
VERSUS – BACKSTAGE – AW 17
VERSUS – RUNWAY – AW 17
VERSUS – DETAIL – AW 17
The Unity of a New Generation – the Versus Versace generation.
Sharp shapes and contrasting volumes have young fierce attitude, like a strong-shouldered raglan-sleeve scuba dress with moto sleeves and a silver zip down the back.
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A brand new print is created from torn-up and over-painted iconic Versus imagery, a fresh play with heritage on everything from padded jackets to dresses and T’s.
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Padded jackets are pumped to the extreme, with zips down the middle of exaggerated hoods for men and women, while women’s cropped padded jackets have zippered backs.
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Metal mesh is reborn in black-on-black, with black metal mesh bonded onto black scuba for cocoon-shaped long-sleeve dresses with a zip down the back.
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Fluffy teddy yarn sweaters come in sorbet colours and cropped shapes or an oversized hoodie for men. Meanwhile bobble knit sweaters create unexpected futuristic structure.
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Shearling jackets are given a tech update for both men and women, cut into panels that are held together by scuba, with oversized scuba pockets.
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Leather is key, like the classic Versus leather jacket, an A-line leather mini-skirt, a leather wrap skirt with its long strap held by D-rings, or cropped leather culottes.
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Tracksuits are reinvented, like the trackdress with a round cutout at the back, or for men the play of sports with formality with trackpants in traditional wool gabardine.
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A classic Versus image of a couple kissing, found on T-shirts and T-shirt dresses, reveals the passion, equality and unity that is at the heart of Versus, now and forever.
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A utility worker’s jacket becomes the new tailoring for men in wool gabardine, while tailored pants are in exaggerated scale, sometimes finished with cargo pockets.
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Super-short iridescent sheer dresses have a twist in the front, or is draped on the front of a tank dress. The same iridescent lurex is used for sheer tops for both men and women.
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Mary Jane sandals and knee-high boots add character, while for men and women sneakers are elevated with a thick sole and exaggerated tread, held by a velcro tab.
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The key women’s bag is held by a strap decorated with an oversized classic Versus buckle, while men’s backpacks come in the new torn-up Versus print.
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“Fashion has the power to send out a message of hope and unity, especially to the new generation. Versus is about passion, optimism and a fierce statement of equality.” Donatella Versace