A journey across America that combines the sub-cultures of music, skate and surf.
Referencing the authentic workwear silhouettes of the mid-west. Exploring the
tension between utility and luxury, between street wear and luxury–a melting pot inspired by the spirit of New York.
Celebrating individuality and creating unexpected juxtapositions.
An American dreamer. An optimistic, smart outsider who dresses with a cool, effortless ease and a sense of spontaneous freedom. A graphic, colorful and vibrant take on boyish femininity. A sense of nostalgia and tradition re-mixed.
Elevating while simultaneously subverting the authentic and familiar. A sense of everydayness, twisted.
Featuring original drawings by Californian artist and animator Gary Baseman, introducing a series of darkly playful ‘creatures’, each developed with a
story of the Coach girl in mind.
Celebrating a beautiful ‘oddness’ that’s born of American style and the attitude of New York City. A VISION OF AMERICA THAT’S
QUINTESSENTIALLY COACH.
1 LEXI
Mint fluff oversized coat
Emmanuel Hare Ray t-shirt
Slime leather mod skirt
Mint sterling rivet necklace
Pale yellow turnlock shower slide
Metallic tangerine Mini Swagger
—-
2 VANESSA
Pink fluff oversized parka
Les Fauves t-shirt
Puce leather mod skirt
Mint sterling rivet necklace
Sterling Buster pendant necklace
Cream shower slide
Metallic sky Mini Swagger
—-
3 MAARTJE
Sky fluff snorkel jacket
Kiki’s Spiritual Awareness t-shirt
Pea leather mod skirt
Mauve sterling rivet necklace
Cream turnlock shower slide
Metallic pea Mini Swagger
—-
4 EMMY
Pink fluff jacket
Marcel, Hans and Meret t-shirt
Puce mod skirt
Sterling rivet necklace
Sterling Buster pendant necklace
Rivet watch
Peach shower slide
Peach rivet Swagger with Buddy
Boy charm
—-
5 JULIA H.
Tangerine leather mod dress
Sterling rivet necklace
Rivet watch
Tangerine turnlock mid heel clog
Emmanuel Hare Ray Tall Tatum Tote
—-
6 LINA
Buster Le Fauve handknit crew
Tangerine leather mod skirt
Sterling rivet necklace
Tangerine turnlock high
heel clog
Yellow Badlands Satchel
—-
7 INE
Tangerine leather mod jacket
Emmanuel Hare Ray handknit crew
Dark pearl patent leather skirt
Sterling rivet necklace
Sterling Emmanuel Hare Ray
pendant necklace
Tangerine Swagger mid heel clog
Mint rivet Badlands Satchel
—-
8 MALAIKA
Tan 4 pocket field vest
Buddy Boy leather t-shirt
Light peach patent leather skirt
Mint sterling rivet necklace
Metallic tangerine Swagger mid
heel clog
Acid yellow leather Drifter
—-
9 JOLINE
Tan 4 pocket field jacket
Lou t-shirt
Light pearl patent leather skirt
Mauve sterling rivet necklace
Metallic puce turnlock mid
heel clog
Puce leather Drifter
—-
10 ANTONINA
Pastel fairisle slouchy pullover
Starwhite patent leather skirt
Sterling rivet necklace
Sterling Emmanuel Hare Ray
pendant necklace
Metallic tangerine turnlock mid
heel clog
Buster Le Fauve Tall Tatum Tote
—-
11 JOSEPHINE
Soft white leather fireman coat
Buddy Boy handknit crew
Dark pearl patent leather skirt
Mauve sterling rivet necklace
Cream shower slide
Le Fauve pink Dakotah 15
—-
12 ALEXANDRA
Khaki crinkle patent leather
fireman jacket
Buster Le Fauve t-shirt
Sky cotton flare trouser
Mauve sterling rivet necklace
Dark pearl rivet sling
Le Fauve Swagger
—-
13 MAJA
Periwinkle Buster Le Fauve leather t-shirt
Black cotton flare trouser
Sterling rivet necklace
Rivet watch
Sky patent rivet sling
Saddle rivet Dakotah
—-
14 HARLETH
Orange cotton suit jacket
Kiki’s Spiritual Awareness t-shirt
Black cotton flare trouser
Sterling rivet necklace
Light peach rivet sling
Periwinkle Drifter
—-
15 VALERY Le Fauve short peacoat
Buddy Boy cream leather t-shirt
Orange cotton mod skirt
Mauve sterling rivet necklace
Cream turnlock shower slide
Periwinkle Swagger
—-
16 WALESKA
Le Fauve pea coat
Emmanuel Hare Ray pink leather t-shirt
Puce leather mod skirt
Mint sterling rivet necklace
Oxidized rivet watch
Cream shower slide
Slime Drifter
—-
17 AMALIE
Soft white cropped mod jacket
Buster Le Fauve t-shirt
Le Fauve skirt
Sterling rivet necklace
Le Fauve natural shower slide
Acid yellow rivet Dakotah 15
—-
18 XIAO
Le Fauve peach leather reversible
varsity jacket
Butch t-shirt
Le Fauve pink skirt
Sterling rivet necklace
Mint turnlock shower slide
Pea Mini Swagger
—-
19 ISSA
Emmanuel Hare Ray soft white leather reversible varsity jacket
Soft white cotton crepe shorts
Sterling rivet necklace
Rivet watch
Cream rivet mid heel clog
Saddle rivet Dakotah 15
—-
20 BINX
Buster Le Fauve peach nappa
baseball jacket
Pink cotton crepe shorts
Mauve sterling rivet necklace
Moss The Mind’s Eye turnlock
shower slide
Saddle rivet Dakotah 15
—-
21 ONDRIA
Buster Le Fauve khaki leather t-shirt
Bleached denim rivet jeans
Sterling rivet necklace
Rivet watch
Peach pearl rivet sling
Slime rivet flap Dakotah 15
—-
22 DYLAN
Bleached denim rivet dress
Mint sterling rivet necklace
Metallic pea teardrop rivet mid
heel clog
Cream rivet Dakotah 29
—-
23 NATALIE
Bleached denim rivet jean jacket
Blue fairisle mohair cardigan
Bleached denim rivet skirt
Mauve sterling rivet necklace
Metallic sky teardrop mid
heel clog
Cream rivet flap Dakotah
—-
24 KADRI
Periwinkle oversized snorkel parka
The Secret Order white crinkle
chiffon round neck dress
White baby tee
Soft white gym shorts
Sterling rivet necklace
Rivet watch
Metallic sky turnlock mid
heel clog
Cream rivet Badlands Satchel
—-
25 NASTYA
The Secret Order yellow crinkle
chiffon sheer dress
White baby tee
Pale yellow gym shorts
Sterling rivet necklace
Rivet watch
Cream turnlock shower slide
Slime Drifter
—-
26 JULIA B.
The Secret Order pink crinkle
chiffon ribbon neck dress
White baby tee
Pink gym shorts
Sterling rivet necklace
Tangerine turnlock shower slide
Saddle Drifter
—-
CREDITS
Hair: Guido Palau
Makeup: Pat McGrath
Manicurist: Jin Soon
Set design: Randall Peacock
Music: Steve Mackey
Lighting: Jan Kroeze
Sound: ADI
Production: KCD