ETRO – SPRING/SUMMER 2015
‘WE ARE WHAT WE EAT’
Just in time for Milan’s food-themed world Expo next year, the Puglia-based Etro tailors have been busy cooking up a Spring 2015 collection that pays homage to Italy’s great culinary tradition.
With a nod to Arcimboldo’s luscious 16th century vegetable portraits as well as the classic Italian tavola imbandita (an endless banquet-style table piled with rich abundance), Kean’s latest men’s collection is fueled by food.
Prints are packed with dancing pastas, swirling Etro home plates, and piles of raw crustaceans. Tomato sauce embroideries are poured over pasta prints. The distinctive check and striped patterns of traditional tablecloths, dish cloths and napkins are unfurled on chic men’s suiting.
The patterns this season are artful compositions that converse playfully with their culinary source material. Digital photographs of real design team meals are fractured into kaleidoscopes of food, while vegetables, lasagne and risotti Milanese are given a metaphysical touch.
Patterns, including dense florals and swirling paisley, alternate between macro and micro formats, surprising the eye as they move back and forth into focus.
A sunny palette of bright yellow, electric pink, turquoise speaks to the carefree summer mood.
The collection buzzes with new energy and brims with adventure, but the clothes are firmly rooted in the solidarity of Etro’s sartorial know-how.
Double breasted jackets swing with ease, pants possess a new relaxed shape.